Case Studies

All real results, all designed and implemented by me

1. Monthly cash position improved by £9,200.

Sector: Engineering & Construction

The Challenge: A bespoke engineering firm was suffering from a sluggish cash cycle. Quotes were buried in email threads, approvals were informal, and invoices were manually re-keyed into the accounts package. This disconnect delayed revenue recognition by over a week.

The Intervention: I architected a four-step automated workflow linking the CRM, Microsoft Teams, and the finance system. This removed the manual "hand-offs" between departments.

The Commercial Impact:

  • Speed: Cycle reduced from 9 days to 18 hours.

  • Cash Flow: Monthly cash position improved by £9,200.

  • Efficiency: Zero manual re-keying errors.

2. Finance team reclaimed 25+ hours per month

Sector: Multi-Site Professional Services

The Challenge: Month-end reconciliation was taking 10+ days. The finance team was battling inconsistent spreadsheets submitted by local offices, leading to data duplication and constant errors. The Board lacked timely visibility of the P&L.

The Intervention: I identified that the spreadsheets could be hosted in a centralised Workspace linked directly to the accounting ledger.

  • I worked with the FD to identify validation rules (preventing bad data entry) and automated these to prevent bad workflows

  • Provided full documentation and user guide for the full team and delivered remote training to each remote site before.

The Commercial Impact:

  • Speed: Month-end close reduced from 10 days to 3 days.

  • Capacity: Finance team reclaimed 25+ hours per month for high-value analysis.

  • Accuracy: Elimination of "spreadsheet errors" in board reporting.

3. Savings of over £3,600 per year in admin costs.

Sector: B2B Services (25 Staff)

The Challenge: The client was running separate software for Sales, Finance, and Operations. Customer details were being manually typed into three different systems, leading to mismatched invoices and significant administrative waste.

The Intervention: I consolidated the stack into two core platforms and built a bi-directional sync between the CRM and Finance ledger 

The Commercial Impact:

  • Savings: £3,600 per year in administrative costs.

  • Capacity: 4 hours per week permanently reclaimed for the Ops Team.


4. Increased volume of orders processed by 30% per week.

Sector: Wholesale & Logistics

The Challenge: Pricing and stock data lived in dozens of disconnected Excel files. Crucially,: only one employee understood the complexity of the pricing model. When she was absent, the sales team could not quote accurately, risking client trust.

The Intervention: I migrated the disconnected spreadsheets into a live, searchable Pricing Dashboard. I then was able to standardised the process so any team member could generate an accurate quote instantly.

The Commercial Impact:

  • Growth: 30% increase in orders processed per week.

  • Resilience: Removed the "Single Point of Failure" risk entirely.

  • Integration: Seamless real-time link established with the CRM.

5. Bottom Line increase of £6,800 per month

Sector: Construction Consultancy

The Challenge: The Directors were flying blind on project margins. Profitability was only reviewed quarterly because the data was trapped in disconnected spreadsheets across accounts and project teams. Loss-making projects weren't identified until it was too late.

The Intervention: I built a Dashboard pulling live data directly from the CRM (Projected Revenue) and Accounts (Actual Cost).

The Commercial Impact:

  • Profit: Identified and terminated two loss-making contracts immediately.

  • Bottom Line: £6,800 per month profit boost through better margin control.

 


6. Average ticket life cycle reduced from 5 days to 1 hour

Sector: Services Reseller

The Challenge: The Adds, Moves, and Changes process required a large number of emails and forms which needed manually entered into multiple systems. This caused considerable inter-team friction and high staff turnover, particularly in the provisioning team. The resulting "brain drain" in a critical department severely impacted service quality, driving down customer satisfaction and retention

The Intervention: I replaced the manual chain with a structured onboarding Onboarding Process wityh all key action points loggedl within the existing CRM. This automatically assigned emails to the correct account, issued ticket numbers, triggered automated file requests, status updates, and reminders. Everyone is now up to date in real time, information shared is accurate and the customer experience improved almost immediately.

The Commercial Impact:

  • Speed: Average ticket life cycle reduced from 5 days to 1 hour

  • Accuracy: All teams now have access to real time information from a common source

  • Retention: Client drop-off rate reduced to <3% within 9 months
7. Released senior level billing hours worth £30k per year

Sector: Creative & Professional Agency

The Challenge: A recurring two-hour "status meeting" for six senior staff was consuming 12 billable hours every week without producing clear outcomes. It was a drain on morale and revenue.

The Intervention: I helped the seniour team replace the status meetings with a monthly update meeting by creating a unified team workspace, incorporating streamlined workflows and deep system integrations to facilitate real-time, asynchronous reporting so that each manager could get the answer they wanted without waiting for the weekly meeting, or spending the time attending it.

The Commercial Impact:

  • Capacity: 12 senior level billing hours per week saved (approx. £30k in billable time annually).

  • Culture: Noticeable lift in team morale and accountability.

8. Saved over 7 hours per week in admin time

Sector: IT Services Provider

The Challenge: Every new client project required the Admin team to manually copy data from the CRM into a separate Excel tracker. This 20-minute task was prone to human error and often forgotten during busy periods.

The Intervention: I deployed an automated workflow by integrating a dedicated project tracking software with their existing CRM. Now, when a deal is won and the CRM updated, the job number, project tracker, Teams channel, and due dates are created automatically.

The Commercial Impact:

  • Capacity: 7 hours per week saved in admin time.

  • Quality: 100% data accuracy (zero duplicates).

  • Visibility: Immediate project visibility for the entire technical team.


Zero Cost | Zero Risk | Maru CRM