Why "Communication Here is Awful" (And How We’re Reclaiming the True Meaning of a Solution)
so·lu·tion | \ sə-ˈlü-shən
noun
an action or process of solving a problem.
an answer to a problem.(Not to be confused with: A slightly cheaper monthly license for a siloed product that doesn't integrate with anything else you use).
It is one of the greatest ironies of modern business that despite having more ways to connect than ever before, the most common complaint in almost every office is, "Communication here is awful." I’ve even worked inside dedicated communications companies where that exact phrase was echoed daily.
Twenty years ago, businesses didn’t just buy phone systems; they had a communications partner. You had an expert in your corner whose entire job was ensuring your business stayed connected, efficient, and functioning flawlessly.
Fast forward to today, and that partnership has been replaced by a digital shopping cart.
Communications technology has been completely commoditised. Every time someone comes up with an acronym, someone else comes up with a way to productise it and shift it as a box containing everything that you need - if you know how to work it....
So, how did we get here?
The root of the issue is how technology is sold today. Once upon a time, your "comms" meant a telephone on a desk and maybe an early CRM system.
Today, communication has exploded. It encompasses Voice, Mobile, Video, Conferencing, Teams, Chat, Text, Email, Social Media, and Device Management. Instead of being treated as one cohesive ecosystem, every single piece of this stack has been sold to you based purely on its individual, isolated benefits. Vendors pitch you their specific software. IT companies sell you the licenses they have the best margin on. Telecom brokers sell you the cheapest mobile tariffs. But nobody is looking at the big picture.
In the modern market, the word "solution" has been hijacked. Vendors don't actually sell solutions to your problems; they sell whatever they can provide in-house or whatever their current partnership agreements dictate. You end up with a patchwork of brilliant, expensive tools that refuse to talk to each other, forcing your team to build manual workarounds just to get through the day.
That isn't a solution. That’s a recurring expense.
At Maru ICT, our proposition is radically different because it’s entirely holistic. As your outsourced partner, we look at your business across Information, Communication, and Teamwork. We are contracted to you, not the vendor.
Voice, Video, Teams, Mobile, and your CRM shouldn't exist in separate silos—they must be delivered and managed as ONE solution.
We aren't here just to push a specific brand of desk phone or a proprietary piece of software. It doesn’t matter what technology you currently have in place; our goal is to bridge the gap between your complex tech and your human capability to make it work better, together.
As an operational "Special Ops" team, our goal is to help you sweat the asset. You don't always need a costly "rip and replace" strategy to fix your operations. By auditing your current setup, breaking down data silos, and integrating the systems you already pay for, we turn your current communications spend into a gateway for additional profit.
Yes, if during our vendor audit we find that we can supply a specific component at a lower cost, that is a fantastic bonus for your bottom line. But that is just a transactional win.
The real financial benefit—the kind that removes manual friction, transforms how your business operates, and scales your culture—is found by finally reclaiming the true meaning of the word "solution."